18 June 2012 16:20

Yahoo hires former Google director to head ad revenue

Yahoo 470 313

Struggling web giant Yahoo Inc has hired former Google director, and veteran of the media sector, Michael Barrett as Chief Revenue officer. He is one of the first key appointments by interim CEO Ross Levinsohn, and is a clear statement of intent that Yahoo sees its future more as a media company than a technology company.

Key to the new strategy will be producing video content of their own that can generate ad revenue and syndication deals. This is not the first time that Barret and Levinsohn have worked together, as the two know each other fromn their time at Fox interactive media, where Barrett also served as Chief Revenue Officer. At Fox, his role was to oversee worldwide revenue for properties such as FoxSports.com and MySpace.

More recently, Barrett worked at Google, where he lead integration efforts following Google's acquisition of digital advertising platform Admeld Inc, where he served as CEO.

His new role, in which he will be responsible for Yahoo's global ad revenue and operations, is set to begin in July.

In recent times, search-based ads and other interactive formats have taken some of the ad revenue away from generic display advertising, which is Yahoo's bread and butter. However, online advertising as a whole is still growing, and revenue from online display ads in the US is still expected to grow from $12.4 billion last year to $15.4 billion this year.

Unfortunately for Yahoo, their share of this pot has been dwindling, with advertisers being increasingly drawn to the likes of Google and Facebook. However, the market for video ads is growing fast, and currently accounts for around 6% of the market. This is an area that Yahoo will be looking to for future growth.

Post comment

Related debate

  • 1 week
  • 1 month
  • 1 Year
26 Aug
VWS
Til Euroinvestor administrator! Jeg må forlange at Administrator forbyder pjneumann at deltage i deb..
109
27 Aug
 
I gamle dage, var der et sted hvor man kunne aflevere disse ønsker, men jeg ved ikke hvor det er nu,..
58
30 Aug
VWS
  London baseret analytiker Pinaki Das fra Bank of America Merrill Lynch fik i denne uge skabt en st..
50
31 Aug
VWS
Normal 0 21 false false false DA X-NONE X-NONE ..
44
01 Sep
OGZPY
Jeg vil gerne update forum om hvad der sker og hvad det kan medføre - Jeg befinder mig midt i Ukrain..
26
27 Aug
VWS
Hej kanonkaj   Er enig i, at der skal holdes en ordentlig tone... Men hvad synes du om ordlyden af o..
16
28 Aug
VWS
Et godt råd er ikke at overlade dine investeringer til anonyme "rådgivere" fra et forum som i den gr..
15
30 Aug
I:SP500
Jeg vil mene at vi er et sted imellem Relief og Optimism.   Med hensyn til dine punkter: All time h..
13
28 Aug
GEN
Gilead har med hepatitis-kuren Sovaldi fået sig en vaskeægte blockbuster, der i den grad hiver cash ..
13
01 Sep
VWS
Det kunne være dejligt, for os der ikke er så begavede, hvis genierne i aktiehandel som du, kunne br..
12

Tech Companies Send Criticism Along With NSA-Related Data -- Update

04/02/2014 00:06:00
By Danny Yadron Technology companies including Google Inc. and Microsoft Corp. released new figures on the amount of data requests they received from U.S. ..

U.S. Hot Stocks: Hot Stocks to Watch

03/02/2014 14:07:00
Among the companies with shares expected to actively trade in Monday's session is Herbalife Ltd. (HLF). Herbalife Ltd. (HLF) raised its fourth-quarter outl..

Pfizer Study Meets Primary Endpoints

03/02/2014 13:05:00
Pfizer Inc. (PFE) said Monday that a Phase 2 trial of its advanced breast cancer treatment met its primary endpoint. Pfizer said a study comparing the effec..

Most read news

  • 24 hours
  • 48 hours
  • 1 week
1
ALK's partner Torii initiates final stage of clinical development of Japanese cedar SLIT-tablet
2
Novartis to unveil new data from three key clinical trials at European Respiratory Society International Congress 2014
3
JLT Delivers over 70 Mobile Computers to One of the Largest Maritime Terminals in Poland
4
Gemalto M2M connectivity solution helps deliver green energy to remote communities without electricity
5
Metso's Nomination Board consist of representatives of Cevian Capital, Solidium, Varma and Ilmarinen
Euroinvestor around the globe: Euroinvestor.dk | Euroinvestor.se | Euroinvestor.no | Euroinvestor.fr | Forexinvestor.com| Wisselkoersen.nl | Valuta.se | Valutaveksel.no | Divisas.es | Valute.it
Copyright Euroinvestor A/S 2014   Disclaimer and Terms of Use
Quote information is delivered by Interactive Data.
Data is delayed 15-20 minutes according to the distribution agreements set by the different exchanges.
 
02 September 2014 19:52:54
(UTC) Dublin, Edinburgh, Lisbon, London
Version: LiveBranchBuild_20140825.1 - EUROWEB4 - 2014-09-02 20:52:54 - 2014-09-02 19:52:54 - 1000 - Website: OKAY