18 June 2012 16:20

Yahoo hires former Google director to head ad revenue

Yahoo 470 313

Struggling web giant Yahoo Inc has hired former Google director, and veteran of the media sector, Michael Barrett as Chief Revenue officer. He is one of the first key appointments by interim CEO Ross Levinsohn, and is a clear statement of intent that Yahoo sees its future more as a media company than a technology company.

Key to the new strategy will be producing video content of their own that can generate ad revenue and syndication deals. This is not the first time that Barret and Levinsohn have worked together, as the two know each other fromn their time at Fox interactive media, where Barrett also served as Chief Revenue Officer. At Fox, his role was to oversee worldwide revenue for properties such as FoxSports.com and MySpace.

More recently, Barrett worked at Google, where he lead integration efforts following Google's acquisition of digital advertising platform Admeld Inc, where he served as CEO.

His new role, in which he will be responsible for Yahoo's global ad revenue and operations, is set to begin in July.

In recent times, search-based ads and other interactive formats have taken some of the ad revenue away from generic display advertising, which is Yahoo's bread and butter. However, online advertising as a whole is still growing, and revenue from online display ads in the US is still expected to grow from $12.4 billion last year to $15.4 billion this year.

Unfortunately for Yahoo, their share of this pot has been dwindling, with advertisers being increasingly drawn to the likes of Google and Facebook. However, the market for video ads is growing fast, and currently accounts for around 6% of the market. This is an area that Yahoo will be looking to for future growth.

Post comment

Related debate

  • 1 week
  • 1 month
  • 1 Year
25 Apr
PNDORA
Her er de aktier der har min opmærksomhed... Bemærk en gang iskoldt overblik og common sense er i sp..
29
27 Apr
BAVA
Det er naturligvis helt valide overvejelser du gør dig, og man burde faktisk gøre sig lignende overv..
19
24 Apr
BAVA
  Tirsdag 25/4 generalforsamling Torsdag den 4/5 Q1 regnskab   Vi har den 1/5 om fire børsdage, ge..
18
28 Apr
ZEAL
JP Morgan analytiker spurgte i dag til Soliqua access i US (45 min).    Sanofi svarede at Soliqua bl..
17
23 Apr
PNDORA
  Det meste tyder i mine øjne på, at Pandora showet fortsætter næste uge med nye fald.       Jeg ove..
17
25 Apr
 
Den stenrige Baron lå for døden. Men han nåede at få solgt alle sine aktier og lavede en aftale med ..
16
23 Apr
OMXC25
Har i bemærket, at de skribenter, der skriver de værste svinere, har fået flest grønne tommelfingre?..
16
28 Apr
NOVO-B
Jeg har lavet en lille produktoversigt, af det jeg sådan har kunnet finde og sat den op som den "nor..
13
26 Apr
ZEAL
Den kommer her Jacob - og da ganske interessant læsning! Zealand-chef løfter sløret for markedsføri..
13
27 Apr
E:THIN
Dette kunne godt gå hen at blive stort. Alene det at iOS (iPhone, iPad) and Android nævnes.   http:/..
12

G4S plc UK : Holding(s) in Company

28/04/2017 15:48:39
For filings with the FCA include the annex   For filings with issuer exclude the annex     TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi     ..

Dimensional Fund Advisors Ltd. : Form 8.3 - John Wood Group Plc - Ordinary shares

28/04/2017 13:55:58
FORM 8.3 PUBLIC OPENING POSITION DISCLOSURE/DEALING DISCLOSURE BY A PERSON WITH INTERESTS IN RELEVANT SECURITIES REPRESENTING 1% OR MORE Rule 8.3 of the Takeover Code (the "Code") 1.         KEY INFORMATION (a) Full name of discloser:   Dimensional Fund Advisors Ltd. ("Dimensional"), in its capacity ..

Form 8.5 (EPT/RI) - Tesco plc

28/04/2017 09:31:35
FORM 8.5 (EPT/RI) PUBLIC DEALING DISCLOSURE BY AN EXEMPT PRINCIPAL TRADER WITH RECOGNISED INTERMEDIARY STATUS DEALING IN A CLIENT-SERVING CAPACITY 1.         KEY INFORMATION (a) Name of exempt principal trader:   Investec Bank plc   (b) Name of offeror/offeree in relation to whose relevant se..

Most read news

  • 24 hours
  • 48 hours
  • 1 week
1
PATRIOT NATIONAL SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against Patriot National, Inc. - (PN)
2
NANTHEALTH SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against NantHealth, Inc. – (NH)
3
3-DAY DEADLINE: Khang & Khang LLP Announces Securities Class Action Lawsuit against Omega Protein Corporation and Reminds Investors with Losses to Contact the Firm
4
Galapagos presents pre-clinical data with selective ADAMTS-5 inhibitor GLPG1972 for osteoarthritis at OARSI
5
SHAREHOLDER ALERT: Lundin Law PC Announces Securities Class Action Lawsuit against U.S. Physical Therapy, Inc. and Reminds Investors with Losses to Contact the Firm

Buy and sell signals

  • Trend
  • Moneymachine

Copyright Euroinvestor A/S 2017   Disclaimer and Terms of Use
Quote information is delivered by Interactive Data.
Data is delayed 15-20 minutes according to the distribution agreements set by the different exchanges.
 
30 April 2017 00:13:26
(UTC+00:00) Dublin, Edinburgh, Lisbon, London
Version: ReleaseCandidateBuild_20170427.1 - EUROWEB3 - 2017-04-30 01:13:26 - 2017-04-30 00:13:26 - 1000 - Website: OKAY