18 June 2012 16:20

Yahoo hires former Google director to head ad revenue

Yahoo 470 313

Struggling web giant Yahoo Inc has hired former Google director, and veteran of the media sector, Michael Barrett as Chief Revenue officer. He is one of the first key appointments by interim CEO Ross Levinsohn, and is a clear statement of intent that Yahoo sees its future more as a media company than a technology company.

Key to the new strategy will be producing video content of their own that can generate ad revenue and syndication deals. This is not the first time that Barret and Levinsohn have worked together, as the two know each other fromn their time at Fox interactive media, where Barrett also served as Chief Revenue Officer. At Fox, his role was to oversee worldwide revenue for properties such as FoxSports.com and MySpace.

More recently, Barrett worked at Google, where he lead integration efforts following Google's acquisition of digital advertising platform Admeld Inc, where he served as CEO.

His new role, in which he will be responsible for Yahoo's global ad revenue and operations, is set to begin in July.

In recent times, search-based ads and other interactive formats have taken some of the ad revenue away from generic display advertising, which is Yahoo's bread and butter. However, online advertising as a whole is still growing, and revenue from online display ads in the US is still expected to grow from $12.4 billion last year to $15.4 billion this year.

Unfortunately for Yahoo, their share of this pot has been dwindling, with advertisers being increasingly drawn to the likes of Google and Facebook. However, the market for video ads is growing fast, and currently accounts for around 6% of the market. This is an area that Yahoo will be looking to for future growth.

Post comment

Related debate

  • 1 week
  • 1 month
  • 1 Year
14 Apr
BAVA
Som det nok er mange bekendt, er kursen på Bavarians aktie faldet meget betydeligt, ca. 30%, over de..
31
19 Apr
 
Et opgør med Finanstilsynet er tvingende nødvendigt, hvis tilliden til markedet ikke skal lægges øde..
26
15 Apr
OMXC25
Virkelig intelligent indlæg. En masse om at markedet er på vej til nedtur, men sjovt nok ikke så meg..
24
18 Apr
 
LÆS NU FOR HELVEDE NOGEN AF DE 38000 indlæg som siger at børsen er nede!   Det er kraftstejleme da u..
21
19 Apr
BAVA
      Vedr. shortsqeeze mm. og den ekstreme kursmanipulation der dagligt foregår på Nasdaq Kbhvn. T..
19
14 Apr
OMXC25
Følgende er oplæg til debat, om aktiernes udviklign de kommende måneder ud fra handelskrig og naturl..
17
18 Apr
 
Det er en katastrofe ! Hvis det fortsætter ret meget længere er vi allesammen nødt til at gå ud og l..
16
17 Apr
LAUR
An aktie man aldrig skal eje. Ejerne trækker store summer ud, at en virksomhed der kæmper for overle..
14
19 Apr
 
Hej alle,   Jeg lavede et lille indlæg på Stolt-Nielsen for nylig hvor jeg desværre – og det beklage..
13
14 Apr
 
Ikke et ord om regimeskifte i Syrien. Dette var et klart defineret og afgrænset angreb på det syrisk..
13

HSBC Bank Plc : Form 8.5 (EPT/RI) - Lonmin PLC

22/02/2018 10:54:53
FORM 8.5 EPT/RI) PUBLIC DEALING DISCLOSURE BY AN EXEMPT PRINCIPAL TRADER WITH RECOGNISED INTERMEDIARY STATUS DEALING IN A CLIENT-SERVING CAPACITY Rule 8.5 of the Takeover Code (the "Code") 1.         KEY INFORMATION (a) Name of exempt principal trader: HSBC BANK PLC (b) Name of offeror/offeree i..

Rathbone Brothers Plc : Preliminary announcement of 2017 results

22/02/2018 07:00:19
Funds under management up 14.3% to £39.1 billionThis is a preliminary statement of annual results published in accordance with FCA Listing Rule 9.7A. It covers the year ended 31 December 2017. Mark Nicholls, Chairman of Rathbone Brothers Plc, said: "UK and global investment markets performed well in 2017, with some indices reaching record levels towards the end of the year. This outcome has b..

Elliott Capital Advisors, L.P : Form 8.3 - GKN Plc

21/02/2018 15:25:10
FORM 8.3 PUBLIC OPENING POSITION DISCLOSURE/DEALING DISCLOSURE BY A PERSON WITH INTERESTS IN RELEVANT SECURITIES REPRESENTING 1% OR MORE Rule 8.3 of the Takeover Code (the "Code") 1.         KEY INFORMATION (a) Full name of discloser: Elliott Capital Advisors, L.P. (for itself and related general partners ..

Most read news

  • 24 hours
  • 48 hours
  • 1 week
1
Global Destination Marketing Summit and World Culture & Tourism Forum commences successfully
2
Lubrizol Presents Estane® TPU and Other Innovations for Consumer, Industrial, Footwear and Electronics Applications at Chinaplas 2018
3
TBC Bank PLC : TBC Bank is Named "the Best Bank in Georgia" by EMEA Finance magazine
4
World Finance awards Domaine Bousquet for its pioneering efforts to make wine production more sustainable
5
NightFood (NGTF) Begins National Licensing of Half-Baked™ Marijuana Edibles Brand

Buy and sell signals

  • Trend
  • Moneymachine

Copyright Euroinvestor A/S 2018   Disclaimer and Terms of Use
Quote information is delivered by Morningstar.
Data is delayed 15-20 minutes according to the distribution agreements set by the different exchanges.
 
21 April 2018 03:06:56
(UTC+00:00) Dublin, Edinburgh, Lisbon, London
Version: ReleaseBuild_20180417.1 - EUROWEB3 - 2018-04-21 04:06:56 - 2018-04-21 03:06:56 - 1000 - Website: OKAY