Marks & Spencer (M&S) is one of UK’s leading retailer with 11.7% market share in clothing and 3.9% in food (46% of revenues) respectively. The grocery and retail industries are facing difficult headwinds in the UK, as shoppers have less disposable income while retailers are aggressively battling for market share. M&S has been less aggressive in area expansion relative to its peers, in local and international markets, as it has been trying to differentiate itself through strong own branding and product exclusivity which has resulted in an increase in market share FY2011 in all of its clothing areas. Similarly in Food, M&S is increasing focus on its own brands which should increase its low margins. M&S Direct, the online and mobile retailing platform, is growing rapidly signifying a strategic focus for the company in the medium term. The company has a 3 year plan to strengthen its UK operations by strengthening core offerings as well as expanding retail space, post 2013 M&S is planning on shifting focus to its international operations and its multi-channel strategy within that space.