Marks & Spencer (M&S) is one of UK’s leading retailer in clothing and in food. The grocery and retail industries are facing difficult headwinds in the UK, as shoppers have less disposable income while retailers are aggressively battling for market share. M&S has been less aggressive in area expansion relative to its peers, in local and international markets, as it has been trying to differentiate itself through strong own branding and product exclusivity. Similarly in Food, M&S is increasing focus on its own brands which should increase its low margins. M&S Direct, the online and mobile retailing platform, is growing rapidly signifying a strategic focus for the company.