Ericsson is a leading provider of telecommunications networks, professional services and multimedia. Ericsson also produces handsets (Sony Ericsson) and chipsets through the joint ventures with Sony and ST-NXP. Ericsson operates in a highly competitive industry characterized by competition on price, service and rapid technological changes. On the demand side factors such as network operator’s consolidation and network sharing by several operators could result in investment delays and increased bargaining power to the operators; thus, further adding to the price pressure and competition. Future growth drivers are the demand for IP-based mobile broadband driven by increased data traffic, subscriber growth in emerging markets supported by cheaper handsets and services targeting customers’ operational efficiency.