15/10/2008 13:15:00

BDNA Names Sales Leader Michael Riley Vice President of North American Operations

BDNA,

the leading provider of IT infrastructure inventory and analysis

solutions, today announced Michael Riley as vice president of North

America sales. With more than 18 years of executive sales experience at

leading technologies companies, Mr. Riley brings a participative

leadership style and diverse experience throughout all aspects of

driving business and revenue growth. In his position, Mr. Riley will be

responsible for continuing to expand BDNAs

direct and indirect channel strategies and further establishing BDNAs

leadership as the best-in-class discovery and inventory solution.

BDNA´s technology, BDNA

Insight, uniquely combines agentless, high-speed, and detailed

inventory of all software and product assets with corporate ownership

information and a product catalog containing more than 100,000 records

of public market data. Within days, customers gain the most

comprehensive and accurate view of their IT inventory. BDNA recently

launched the next-generation of its core solution, BDNA Insight 5.0.

Its critical for

enterprises in todays difficult economic

climate to fully optimize their resources and cut costs wherever

possible, said Riley. BDNAs

technology creates a complete and relevant view of IT, delivering

comprehensive, accurate and immediate inventory insights to enterprises

so they can optimize their spending and successfully drive critical

projects, policies and processes. Im

thrilled to join the BDNA team, and look forward to being a part of this

amazing success story.

Mr. Riley joins BDNA from HP and Mercury Interactive, where he held

several positions over an eight year span. His latest position was

director of the communications, media and entertainment (CME) vertical,

where he successfully led the CME team to focus on selling Business

Technology Optimization (BTO) solutions to some of HP Softwares

largest and most important accounts, and grew revenues by more than 50

percent during his tenure. Prior to HP, Mr. Riley served as director of

emerging business at Mercury, where he also helped grow that companys

revenue base and implemented value-based sales models. Mr. Riley has

also held executive positions with Savvion, Inc., Network Associates,

and CA.

We are excited to have someone of Michaels

experience and caliber as a new member of our executive team,

said Constantin Delivanis, chief executive officer and director of BDNA. With

his aggressive record in sales growth, experience in sales operations,

and tremendous ability to build and lead teams, Michael possesses the

expertise that will build on our success here at BDNA and help take us

even further.

About BDNA

BDNAs Insight solution enables CIOs to

navigate, analyze and manage their IT infrastructure. BDNA Insight is

comprised of three key components: a patented, agentless discovery

system that identifies all of a companys

networked technology assets; a unique product catalog that provides

technical, financial and compliance data on a comprehensive list of

vendors products; and a reporting framework

with flexible analytical capabilities. The solution enables numerous

inventory-centric projects, policies and processes. At dozens of

customer sites around the globe, BDNAs

Insight is used to help senior IT professionals make more informed

decisions and optimize their IT strategy and governance.

BDNAs customers include global organizations

such as Lockheed Martin, Motorola, Telecom Italia and the US Army. BDNA

is headquartered in Mountain View, Calif., with offices across the

United States and Europe. For more information, please visit www.bdna.com.

Kulesa PR for BDNA (US)

Cathy Wright, 650-340-1985

cathy@kulesapr.com

or

Fourth

Day PR for BDNA (Europe)

Kirsty Sewter, +44 20 7403 4411

kirsty@fourthday.co.uk

Nikki

Scrivener, +44 20 7403 4411

nikki@fourthday.co.uk

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