06/10/2009 13:31:00

Misco Products Introduces AG24 at ISSA/INTERCLEAN North America 2009

Misco Products introduced AG24 this week at ISSA/INTERCLEAN® North

America 2009. The product launch follows the completion of an agreement

with PURE Bioscience (NASDAQ:

PURE), a leader in nontoxic solutions for global health challenges,

for blending, packaging and distribution of PURE’s silver dihydrogen

citrate SDC-based disinfectant under the name AG24™.

Ben Gable, Product Manager for Misco Products Corporation, stated, “We

maintain a continuous commitment to bringing innovative products to our

customers and the marketplace, and we are excited to introduce our

newest disinfectant, AG24, here at ISSA as a key addition to our product

line. Last year’s ISSA show brought more than 16,000 visitors, most from

the janitorial supply industry, and featured more than 700 exhibitors.

The jan/san commercial and institutional markets are calling for

responsible products like AG24, and we believe we are positioned to fill

that need. AG24 provides clear advantages and benefits with its broad

spectrum efficacy, quick kill times and EPA Category IV toxicity rating.

The initial response here at the trade show has been terrifically

positive, and we expect our customers to quickly adopt AG24 into their

inventories.”

Michael L. Krall, President and CEO of PURE Bioscience, stated, “ISSA is

the largest worldwide cleaning-industry association, and its annual

North America trade show, especially with the new Green Connections

Center, is the premier venue for a product launch. With almost a half

century of chemical manufacturing and selling experience, Misco leads

the industry with a complete line of cleaning and maintenance products

marketed directly and through an established and sophisticated private

brand program. We are impressed with Misco’s aggressive product launch

strategy and look forward to a successful relationship and expanded

market reach for our SDC-based disinfectant.”

AG24 carries a 30-second kill time on Pseudomonas aeruginosa and Salmonella

enterica, a 24-hour residual kill on standard indicator bacteria, a

2-minute kill time on some resistant strains of bacteria, 10-minute kill

time on fungi, 30-second kill time on HIV Type I, and 3 to 10-minute

kill times on other pathogenic viruses including Human and Avian

Influenza A as well as Norovirus. These claims distinguish the efficacy

of AG24 from many of the leading commercial and consumer products

currently on the market, while maintaining lower toxicity ratings. Based

on the EPA toxicity ratings from Category I (high toxicity) down to

Category IV, AG24 is a Category IV antimicrobial for which hazard and

precautionary labeling statements are not required. This compares with

Category II warning statements for most leading brands of disinfectant

products.

About Misco Products Corporation

Founded in 1962, Misco Products Corporation is located in Reading,

Pennsylvania. By focusing on customer needs, MISCO has grown into a

company that offers a complete line of cleaning and maintenance products

and is “The Leader in Private Branding”. The mission of MISCO Products

is to prosper by valuing and delighting our customers and employees

through innovation, integrity and a dedication to excellence. Please

visit www.miscoproducts.com.

About PURE Bioscience

PURE Bioscience develops and markets technology-based bioscience

products that provide solutions to numerous global health challenges.

PURE's proprietary high efficacy/low toxicity bioscience technologies,

including its silver dihydrogen citrate-based antimicrobials, represent

innovative advances in diverse markets and lead today's global trend

toward industry and consumer use of "green" products while providing

competitive advantages in efficacy and safety. Patented SDC is an

electrolytically generated source of stabilized ionic silver which

formulates well with other compounds. As a platform technology, SDC is

distinguished from competitors in the marketplace because of its

superior efficacy, reduced toxicity and the inability of bacteria to

form a resistance to it. PURE is headquartered in El Cajon, California

(San Diego metropolitan area). Additional information on PURE is

available at www.purebio.com.

This press release includes statements that may constitute

"forward-looking" statements, usually containing the words "believe,"

"estimate," "project,” "expect" or similar expressions. These statements

are made pursuant to the safe harbor provisions of the Private

Securities Litigation Reform Act of 1995. Forward-looking statements

inherently involve risks and uncertainties that could cause actual

results to differ materially from the forward-looking statements.

Factors that would cause or contribute to such differences include, but

are not limited to, acceptance of the Company's current and future

products and services in the marketplace, the ability of the Company to

develop effective new products and receive regulatory approvals of such

products, competitive factors, dependence upon third-party vendors, and

other risks detailed in the Company's periodic report filings with the

Securities and Exchange Commission. By making these forward-looking

statements, the Company undertakes no obligation to update these

statements for revisions or changes after the date of this release.

Misco Products Corporation

Todd Northey, (800) 548-4568

tnorthey@emailmpc.com

or

PURE

Investor Contact:

Bibicoff + MacInnis, Inc.

Terri

MacInnis, Dir. of Investor Relations, (818) 379-8500

terri@bibimac.com

or

PURE

Media Contact:

Gutenberg Communications

Michael Gallo,

(212) 239-8594

mgallo@gutenbergpr.com

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