25/01/2010 13:01:00

Touring Exhibitions Sweden: Dreams Come True at ABBAWORLD – Perform Live with ABBA on Stage!

With the high definition holographic video system Eyeliner, ABBA returns

to the stage through a holographic illusion of the group for the visitor

to interact with. Senior director of production Mats Daleskog of Touring

Exhibitions, the company behind ABBAWORLD, says, ‘‘We were very

impressed with the Eyeliner system when it was presented to us by Musion

Systems, and we immediately knew that this was something we had to

incorporate into ABBAWORLD. It’s an amazing, seemingly magical

technology, and Musion Systems have really excelled themselves when it

comes to this one.’’

Together with content provider Square Zero, Musion Systems has made it

possible for the visitor to come closer to ABBA than ever before. Ian

O’Connell, Director of Musion, commented, “ABBAWORLD is taking a bold

step in showing the world’s first live motion capture interactive

hologram in the form of a live karaoke concert. We are delighted to help

facilitate this cutting edge holographic presentation which will enable

visitors to experience a truly immersive ABBA concert.”

Touring Exhibitons President Magnus Danielsson is excited, “When we

started the company, we set ourselves some goals; one was that we wanted

to develop the exhibition market. This concept is a big step forward in

the right direction and adds tremendous entertainment value. I am sure

the audience at ABBAWORLD will be absolutely amazed by what has been


The Musion Eyeliner uses a specially developed foil that reflects images

from high definition video projectors, making it possible to produce

virtual holographic images of variable sizes and incredible clarity,

using industry standard software. The system can be seen at ABBAWORLD

when the exhibition makes its long awaited debut in the heart of London

for a limited run at the Museum Hall, Earls Court, on 27 January 2010.

Tickets are available from www.livenation.co.uk

and are priced at £22.00 / £19.50 (subject to a booking fee).


ABBAWORLD is a unique touring exhibition filled with music, original

costumes, history, images, instruments and never-before-displayed

memorabilia from ABBA´s recording and performing heyday. ABBAWORLD is an

interactive experience featuring the latest technology in sound,

visuals, multimedia and communications. It is the only exhibition of its

kind, with memorabilia approved by ABBA. Most of the items have been

supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny

Andersson, Björn Ulvaeus, and Agnetha Fältskog.

For more information please visit: www.abbaworld.com


Touring Exhibitions creates exhibition experiences for all audiences and

is backed by Polar Music, which is part of Universal Music Group;

Eventum Exhibitions, with roots from Live Nation; Parks & Resorts

Scandinavia; Synergera Rättighetsförvaltning; and an investment group

led by Investering i Kunskap.

For more information, please visit: www.touringX.com


Musion® Systems Limited is a privately owned company and the exclusive

master global licensor for the Eyeliner™ projection system. Eyeliner™ is

unique and protected by patents granted in countries all over the world.

Musion® is principally an intellectual property licensing company. The

business is based around exploiting a number of patents that have been

issued on producing Pepper's Ghost, using a purpose designed foil rather

than glass. For reference, the patent has been granted as a "process


For more information, please visit: www.musion.co.uk


Square Zero is an animation and design house that specialises in 2D and

3D animation, compositing for broadcast, advertising, corporate and

film. They are able to take a broad range of projects from the

conceptual stages, to production and through to high quality products.

For more information, please visit: www.squarezero.co.uk

Photo credits: Fanny Oldenburg

This information was brought to you by Cision http://www.cisionwire.com

LD Communications

Lisa Faichney / Matthew Collier

T: 020 7439


E: lisa@ldcommunications.co.uk

/ Matthew@ldcommunications.co.uk

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