14/09/2010 15:00:00

Auditude Announces Live Video Advertising Partnership with Allied Pacific Sports Network

Auditude, a leading video advertising management and monetization

platform, today announced that it has partnered with Allied Pacific

Sports Network (APSN), based in China and Hong Kong, to deliver dynamic

insertion of advertising into live games online. APSN exclusively

distributes Major League Baseball (MLB) live streaming and other content

to Korea, China, Hong Kong, Macau, Singapore, the Philippines, Thailand,

Indonesia and Vietnam. The first implementation of Auditude’s

proprietary ad platform for APSN occurred during the 2010 Major League

Baseball All-Star Game.

“It was through the MLB’s definitive recommendation of Auditude as well

as their reputation in the marketplace that led us to a clear-cut

decision to partner with them,” said Peter Schloss, CEO of APSN.

“Auditude’s platform will allow us to sell and insert exponentially more

ads from a greater pool of advertisers, ultimately creating a much

richer experience for our viewers and more ad revenue for APSN.”

Live events present an interesting advertising challenge because the

streams appear at various lengths and often cannot be preprogrammed due

to breaks in the content such as timeouts or inning changes. Auditude’s

ad management platform allows for a wide variety of user and

monetization experiences for live streams, including dynamic ad pod

configurations, overlays and interstitial advertisements. As an example

of Auditude’s success in this area, in the first few months of working

with the MLB in the U.S. via Auditude’s partnership with Yahoo!, 3

million ad impressions per day and 90 million a month were generated.

“APSN is a leading provider of on-demand sports in Asia and we’re

excited to work with them to effectively monetize MLB live games in that

region,” said Adam Cahan, CEO of Auditude. "The partnership allows us to

expand our footprint with our international partners.”

About Auditude

Auditude is a video management and monetization technology provider that

helps content owners and websites expand their video revenues. The Auditude

Connect™ platform provides a video ad management solution for

monetizing premium video content from sales rights, to forecasting, to

ad serving and optimizing performance.

Auditude works with some of the largest names in online video Clients

include Comcast, Dailymotion, Major League Baseball, MySpace Music and

Video, Universal Music Group, and Yahoo!, among others.

Auditude’s executive and technology team is made up of talent from some

of the world’s most successful technology companies including

DoubleClick, eBay, Google, PayPal, and Yahoo!.

Auditude has won numerous awards including the AO250 (one of the top 250

Private Companies in America), Category Winner from On Hollywood’s Top

100 (2008-10), The Hollywood Reporter’s Digital Power 50 and France’s

NetExplorateur award for technology and innovation. Auditude is based in

Palo Alto with offices in Los Angeles, New York City and London. For

more information, please visit us at: www.auditude.com.

About Allied Pacific Sports Network

Allied Pacific Sports Network ("APSN") provides live and on-demand

sports content throughout Asia via the Internet, officially-licensed

sports-focused websites, interactive media, mobile telephones, and other

wireless devices. APSN has offices in Beijing, Shanghai and Hong Kong.

APSN is a subsidiary of the Allied Pacific Group, a diversified,

integrated group of companies engaged in the financial services,

investment management, real property development and investment, energy,

and media sectors.

For Auditude:

Jennifer Stephens Acree

310-780-3331

Jennifer@jsastrategies.com

or

Micha

Thomas

310-498-9011

micha@jsastrategies.com

or

For

Allied Pacific Sports Network:

Elsie Mak

+852 8108 8380

info@apsn.tv

Post comment

Related debate

  • 1 week
  • 1 month
  • 1 Year
26 Jul
 
Pouli,   Forum er i den grad domineret af børn, studerende, ludomaner, buffet-wannabees and what hav..
24
28 Jul
GEN
Der er lidt nyt fra Morphosys angående deres CD38 antistof - det lader heldigvis til at gå lidt lang..
17
30 Jul
 
Jeg er helt vild med vendingen "og investere mine penge i aktier ud fra en strategi jeg mener vil sl..
14
29 Jul
FING-B
XO/Sologstrand, Mackeith, Vildum, Swiftnick og andre FING-skeptikere   1) Er vi enige i, at markedet..
13
28 Jul
 
Dejligt at der er nogen som kan svare "sobert" på et stillet spørgsmål.   Svaret kan indeholde ironi..
12
01 Aug
GEN
Rygterne siger At den hemmelige partner er Gilead. De er jo et af vardens største biotekselskaber de..
10
29 Jul
BIOPOR
I er tydeligvis enormt begavede og succesfulde alle tre. Men kunne det være muligt for jer at måle j..
10
27 Jul
 
Jeg har opdateret mine udbyttelister med tilbagekøb.   http://www.proinvestor.com/boards/69564/    
10
28 Jul
VELO
28/07/2014 08:30:00 - OMX Copenhagen, News     VELO: Veloxis Pharmaceuticals A/S - Envarsus ® får ..
9
01 Aug
ENRO
Kontakt Finansinspektionen i Sverige, hvis du ønsker at verificere tallene.   Jeg har tidligere unde..
8

Tech Companies Send Criticism Along With NSA-Related Data -- Update

04/02/2014 00:06:00
By Danny Yadron Technology companies including Google Inc. and Microsoft Corp. released new figures on the amount of data requests they received from U.S. ..

U.S. Hot Stocks: Hot Stocks to Watch

03/02/2014 14:07:00
Among the companies with shares expected to actively trade in Monday's session is Herbalife Ltd. (HLF). Herbalife Ltd. (HLF) raised its fourth-quarter outl..

Pfizer Study Meets Primary Endpoints

03/02/2014 13:05:00
Pfizer Inc. (PFE) said Monday that a Phase 2 trial of its advanced breast cancer treatment met its primary endpoint. Pfizer said a study comparing the effec..

Most read news

  • 24 hours
  • 48 hours
  • 1 week
1
SOCIETE GENERALE: QUARTERLY FINANCIAL INFORMATION, Q2-2014
2
Goldsource Mines (TSXV:GXS) (FSE:G5M) Announces Results of Preliminary Economic Assessment Report for Eagle Mountain Gold Project in Guyana - Video News Alert on InvestmentPitch.com
3
Virbac : Declaration of the number of shares and voting rights as of July 2014, 31.
4
SYSTRAN :DISCLOSURE OF THE TOTAL NUMBER OF VOTING RIGHTS AND SHARES FORMING THE SHARE CAPITAL JULY 2014
5
Consolidated interim report for Q2 and 6 months of 2014 (unaudited)
Euroinvestor around the globe: Euroinvestor.dk | Euroinvestor.se | Euroinvestor.no | Euroinvestor.fr | Forexinvestor.com| Wisselkoersen.nl | Valuta.se | Valutaveksel.no | Divisas.es | Valute.it
Copyright Euroinvestor A/S 2014   Disclaimer and Terms of Use
Quote information is delivered by Interactive Data.
Data is delayed 15-20 minutes according to the distribution agreements set by the different exchanges.
 
02 August 2014 03:24:51
(UTC) Dublin, Edinburgh, Lisbon, London
Version: LiveBranchBuild_20140731.2 - EUROWEB3 - 2014-08-02 04:24:51 - 2014-08-02 03:24:51 - 1000 - Website: OKAY