14/09/2010 15:00:00

Auditude Announces Live Video Advertising Partnership with Allied Pacific Sports Network

Auditude, a leading video advertising management and monetization

platform, today announced that it has partnered with Allied Pacific

Sports Network (APSN), based in China and Hong Kong, to deliver dynamic

insertion of advertising into live games online. APSN exclusively

distributes Major League Baseball (MLB) live streaming and other content

to Korea, China, Hong Kong, Macau, Singapore, the Philippines, Thailand,

Indonesia and Vietnam. The first implementation of Auditude’s

proprietary ad platform for APSN occurred during the 2010 Major League

Baseball All-Star Game.

“It was through the MLB’s definitive recommendation of Auditude as well

as their reputation in the marketplace that led us to a clear-cut

decision to partner with them,” said Peter Schloss, CEO of APSN.

“Auditude’s platform will allow us to sell and insert exponentially more

ads from a greater pool of advertisers, ultimately creating a much

richer experience for our viewers and more ad revenue for APSN.”

Live events present an interesting advertising challenge because the

streams appear at various lengths and often cannot be preprogrammed due

to breaks in the content such as timeouts or inning changes. Auditude’s

ad management platform allows for a wide variety of user and

monetization experiences for live streams, including dynamic ad pod

configurations, overlays and interstitial advertisements. As an example

of Auditude’s success in this area, in the first few months of working

with the MLB in the U.S. via Auditude’s partnership with Yahoo!, 3

million ad impressions per day and 90 million a month were generated.

“APSN is a leading provider of on-demand sports in Asia and we’re

excited to work with them to effectively monetize MLB live games in that

region,” said Adam Cahan, CEO of Auditude. "The partnership allows us to

expand our footprint with our international partners.”

About Auditude

Auditude is a video management and monetization technology provider that

helps content owners and websites expand their video revenues. The Auditude

Connect™ platform provides a video ad management solution for

monetizing premium video content from sales rights, to forecasting, to

ad serving and optimizing performance.

Auditude works with some of the largest names in online video Clients

include Comcast, Dailymotion, Major League Baseball, MySpace Music and

Video, Universal Music Group, and Yahoo!, among others.

Auditude’s executive and technology team is made up of talent from some

of the world’s most successful technology companies including

DoubleClick, eBay, Google, PayPal, and Yahoo!.

Auditude has won numerous awards including the AO250 (one of the top 250

Private Companies in America), Category Winner from On Hollywood’s Top

100 (2008-10), The Hollywood Reporter’s Digital Power 50 and France’s

NetExplorateur award for technology and innovation. Auditude is based in

Palo Alto with offices in Los Angeles, New York City and London. For

more information, please visit us at: www.auditude.com.

About Allied Pacific Sports Network

Allied Pacific Sports Network ("APSN") provides live and on-demand

sports content throughout Asia via the Internet, officially-licensed

sports-focused websites, interactive media, mobile telephones, and other

wireless devices. APSN has offices in Beijing, Shanghai and Hong Kong.

APSN is a subsidiary of the Allied Pacific Group, a diversified,

integrated group of companies engaged in the financial services,

investment management, real property development and investment, energy,

and media sectors.

For Auditude:

Jennifer Stephens Acree

310-780-3331

Jennifer@jsastrategies.com

or

Micha

Thomas

310-498-9011

micha@jsastrategies.com

or

For

Allied Pacific Sports Network:

Elsie Mak

+852 8108 8380

info@apsn.tv

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