Auditude, a leading video advertising management and monetization
platform, today announced that it has partnered with Allied Pacific
Sports Network (APSN), based in China and Hong Kong, to deliver dynamic
insertion of advertising into live games online. APSN exclusively
distributes Major League Baseball (MLB) live streaming and other content
to Korea, China, Hong Kong, Macau, Singapore, the Philippines, Thailand,
Indonesia and Vietnam. The first implementation of Auditude’s
proprietary ad platform for APSN occurred during the 2010 Major League
Baseball All-Star Game.
“It was through the MLB’s definitive recommendation of Auditude as well
as their reputation in the marketplace that led us to a clear-cut
decision to partner with them,” said Peter Schloss, CEO of APSN.
“Auditude’s platform will allow us to sell and insert exponentially more
ads from a greater pool of advertisers, ultimately creating a much
richer experience for our viewers and more ad revenue for APSN.”
Live events present an interesting advertising challenge because the
streams appear at various lengths and often cannot be preprogrammed due
to breaks in the content such as timeouts or inning changes. Auditude’s
ad management platform allows for a wide variety of user and
monetization experiences for live streams, including dynamic ad pod
configurations, overlays and interstitial advertisements. As an example
of Auditude’s success in this area, in the first few months of working
with the MLB in the U.S. via Auditude’s partnership with Yahoo!, 3
million ad impressions per day and 90 million a month were generated.
“APSN is a leading provider of on-demand sports in Asia and we’re
excited to work with them to effectively monetize MLB live games in that
region,” said Adam Cahan, CEO of Auditude. "The partnership allows us to
expand our footprint with our international partners.”
Auditude is a video management and monetization technology provider that
helps content owners and websites expand their video revenues. The Auditude
Connect™ platform provides a video ad management solution for
monetizing premium video content from sales rights, to forecasting, to
ad serving and optimizing performance.
Auditude works with some of the largest names in online video Clients
include Comcast, Dailymotion, Major League Baseball, MySpace Music and
Video, Universal Music Group, and Yahoo!, among others.
Auditude’s executive and technology team is made up of talent from some
of the world’s most successful technology companies including
DoubleClick, eBay, Google, PayPal, and Yahoo!.
Auditude has won numerous awards including the AO250 (one of the top 250
Private Companies in America), Category Winner from On Hollywood’s Top
100 (2008-10), The Hollywood Reporter’s Digital Power 50 and France’s
NetExplorateur award for technology and innovation. Auditude is based in
Palo Alto with offices in Los Angeles, New York City and London. For
more information, please visit us at: www.auditude.com.
About Allied Pacific Sports Network
Allied Pacific Sports Network ("APSN") provides live and on-demand
sports content throughout Asia via the Internet, officially-licensed
sports-focused websites, interactive media, mobile telephones, and other
wireless devices. APSN has offices in Beijing, Shanghai and Hong Kong.
APSN is a subsidiary of the Allied Pacific Group, a diversified,
integrated group of companies engaged in the financial services,
investment management, real property development and investment, energy,
and media sectors.
Jennifer Stephens Acree
Allied Pacific Sports Network:
+852 8108 8380