20/10/2010 06:48:00

E-Commerce Integrity Is on High Demand in Asia

According to the latest statistics released by the WTO, China’s exports

accounted for 9.6 percent of the global total in 2009, up from the

previous year’s 8.9%, enabling China to replace Germany as the world’s

largest exporter. E-commerce, which can break the barriers of distance,

language, time and cost, is playing an important role in driving the

exports of Asian products, made-in-China ones in particular which are

gaining increasing popularity.

Globally speaking, the core strength of e-commerce lies in its price.

Higher inventory turnover rate and lower operating cost is a unique

advantage against the traditional store channel. However, in the arena

of international trade, price is only one side of the coin, with the

other side being the competition in integrity.

For many international buyers, they would rather pay a higher price than

receive fake goods or nothing for their money.

E-commerce is a solution to the long-standing issue of information

asymmetry between buyers and sellers, however it also lead to a new

issue: excessive options make it difficult for the buyers to make

choice. Is it safe to identify the best sellers by their gold and

platinum titles or high rankings? The answer is negative. The reason is

that the titles and rankings can be purchased from the e-commerce

website managers. In this case, the buyers are pushed into a passive

position, doubting whether they can buy the best goods and fearing that

they may be cheated by the buyers.

The existing traditional e-commerce modes, namely B2B and B2C, are

catering for those members who have a strong financial strength and wish

to spend money on high rankings, while these modes also tend imply that

the best ranked suppliers are the strongest, assuming a definite

relationship between money spent by the suppliers and their

qualifications. However it is not the situation to the buyers’

expectation.

Then how can we achieve a win-win situation where the e-commerce

platform not only helps the buyers purchase in an easy and efficient

way, but also helps them locate the best products?

Now, TradeTuber, an electronic supplier community using an integrity

index (the basis for result rankings and exposure), is emerging from

Asia. Whether it is able to provide a better platform for the buyers and

sellers is yet to see, however, it is certain that TradeTuber overtakes

the traditional e-commerce websites as it puts emphasis on integrity for

the development of its website. It aims to create an online commerce

environment of safety, fairness and integrity. Through this community,

the buyers can easily find suppliers with the industry’s most popular

products, while the risk of cheating is significantly reduced due to the

integrity index mechanism. The index is based on five criteria, namely

the certification of a third-party organization recognized by the

international buyers, visitor traffic of their products on the website,

comments of their peers and buyers, quantity of buyer inquiries and the

matching degree of their key words. It is clear that the index puts

premier suppliers at the top of the list through an objective selection

and judgment based on the online community’s opinions. It provides

convenience for the buyers and enhances the efficiency of their

cooperation. On the other hand, the website also divides the buyers into

general buyers and VIP buyers (who submit their past purchase record) to

give the suppliers an idea of the buyers’ intent and needs.

In less than one year, TradeTuber (www.tradetuber.com)

has built up a community of over 5,000 VIP buyers and over 1,000 quality

suppliers, with its popularity and recognition on the increase.

In the 21st century, integrity as the basic quality of a

merchant shall be valued as much as talent. We hope to see more

integrity-oriented online trade platforms like TradeTuber to drive a

healthy growth of the e-commerce sector.

TradeTuber

Ada Chu, (86) 755 8337 8025

media@tradetuber.com

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