03/02/2012 14:41:18

Apricus Biosciences Announces Acquisition of NitroMist(TM) Rights Outside North America

SAN DIEGO, 2012-02-03 15:41 CET (GLOBE NEWSWIRE) --

Apricus Biosciences, Inc. ("Apricus Bio" or the "Company") (Nasdaq:APRI)

(http://www.apricusbio.com) announced today the execution of a binding term

sheet with NovaDel Pharma Inc. ("NovaDel") (OTCBB:NVDL) for the sale and

license of rights in territories outside of the United States, Canada and

Mexico to NovaDel's NitroMist® (nitroglycerin sublingual spray), an

FDA-approved nitrate vasodilator indicated for acute relief of an attack or

acute prophylaxis of angina pectoris (chest pain) due to coronary artery

disease (narrowing of the blood vessels that supply blood to the heart).

NitroMist™ was developed using NovaDel's proprietary system, which is designed

to deliver a broad range of marketed drugs through the highly absorptive lining

of the mouth into the systemic blood circulation. NitroMist™ has a much longer

shelf-life than currently available sublingual tablet products, which offers

the potential benefit of greatly reduced waste due to product expiration.

Apricus currently intends to file for approval of NitroMist™ in multiple

international territories, including Europe. The potential worldwide market for

NitroMist™ is estimated at approximately $200 million.

Under the term sheet for the Sale Agreement, Apricus Bio will acquire patents,

patent applications, trademarks and trademark applications to NitroMist™ owned

or controlled by NovaDel outside the U.S., Canada and Mexico including an

exclusive, perpetual and royalty-free license to trade secrets and know how and

to the rights to commercialize the product outside of North America.

Dr. Bassam Damaj, Chairman, President and Chief Executive Officer of Apricus

Bio, stated, "NitroMist™ adds an additional drug with meaningful sales

potential to our growing portfolio of specialty pharmaceutical products and

product candidates. Further, it allows us to continue pursuing Apricus Bio's

focused strategy of expanding the Company's commercial arm worldwide. As with

our recently announced acquisition of ex-US rights to GRANISOL™, we will

continue to pursue smart acquisitions in important international markets that

will build Apricus Bio's international presence and offer the potential to

generate significant revenue over the long-term."

About Angina pectoris

Angina pectoris is the chest pain or discomfort due to coronary heart disease

and is typically a symptom of myocardial ischemia. It is estimated that 6 to 10

million Americans suffer from angina (Zaher, et. al. 2004, CDC, 2007). Nitrates

are the most common drugs used in patients with angina and patients are

instructed to use the drug ether to either treat or prevent an attack.

NITROMIST® WARNINGS AND PRECAUTIONS

Tolerance: Excessive use may lead to development of tolerance. Only the

smallest number of doses required for effective relief of the acute angina

attack should be used (see Dosage and Administration section of NitroMist® full

prescribing information).

As tolerance to other forms of nitroglycerin develops, the effect of sublingual

nitroglycerin on exercise tolerance, although still observable, is reduced.

Hypotension: Severe hypotension, particularly with upright posture, may occur

even with small doses of nitroglycerin. The drug should therefore be used with

caution in patients who may be volume-depleted or who, for whatever reason, are

already hypotensive. Hypotension induced by nitroglycerin may be accompanied by

paradoxical bradycardia and increased angina pectoris.

The benefits of NitroMist® in patients with acute myocardial infarction or

congestive heart failure have not been established. If one elects to use

NitroMist® in these conditions, careful clinical or hemodynamic monitoring must

be used because of the possibility of hypotension and tachycardia.

Hypertrophic Cardiomyopathy: Nitrate® therapy may aggravate the angina caused

by hypertrophic cardiomyopathy.

Headache: Nitroglycerin produces dose-related headaches, which may be severe.

Tolerance to headaches occurs.

About Apricus Biosciences, Inc.

Apricus Bio is a San Diego-based, revenue-generating, specialty pharmaceutical

company, with commercial products and a broad pipeline across numerous

therapeutic classes.

Revenues and growth are driven from the sales of the Company's commercial

products through its Apricus Pharmaceuticals USA, Inc. and NexMed (USA), Inc.

subsidiaries and through out-licensing in certain territories of its product

pipeline and NexACT® technology. Apricus Bio currently markets

Totect®(dexrazoxane HCl), the only drug approved in the US for the treatment of

anthracycline extravasation. Apricus Bio's current pipeline includes Vitaros®,

approved in Canada for the treatment of erectile dysfunction, as well as

compounds in development from pre-clinical through pre-registration currently

focused on Sexual Dysfunction, Oncology, Dermatology, Autoimmune, Pain,

Anti-Infectives, Diabetes and Consumer Healthcare.

The Company also expects to develop and/or acquire and then bring to market

additional pharmaceutical products in areas of care that will benefit patient

needs worldwide.

For further information on Apricus Bio, visit http://www.apricusbio.com, and

for information on its subsidiary please visit http://www.nexmedusa.com. You

can also receive information at http://twitter.com/apricusbio and

http://facebook.com/apricusbio.

Apricus Bio's Forward-Looking Statement Safe Harbor

Statements under the Private Securities Litigation Reform Act, as amended: with

the exception of the historical information contained in this release, the

matters described herein contain forward-looking statements that involve risks

and uncertainties that may individually or mutually impact the matters herein

described for a variety of reasons that are outside the control of the Company,

including, but not limited to, the ability to consummate the acquisition of

certain NitroMist™ assets of NovaDel, its ability to further develop its and

their products and product candidates, to have its products and product

candidates approved by relevant regulatory authorities, to successfully

commercialize such NexACT® products and product candidates, to achieve its

development, commercialization and financial goals in the U.S. and in other

countries and to close the acquisition of certain NitroMist™ assets of NovaDel

among other potential future acquisitions of companies and products. Readers

are cautioned not to place undue reliance on these forward-looking statements

as actual results could differ materially from the forward-looking statements

contained herein. Readers are urged to read the risk factors set forth in the

Company's most recent annual report on Form 10-K, subsequent quarterly reports

filed on Form 10-Q and other filings made with the SEC. Copies of these reports

are available from the SEC's website or without charge from the Company.

CONTACT: Apricus Bio Investor Relations:

David Pitts

Argot Partners

212-600-1902

david@argotpartners.com

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