13/06/2018 17:18:14

Wall Street Journal unveils new ‘WSJ Brand Council’ - Convening CMOs to work together and drive deeper, innovative customer relationships

New partnership program is designed to help leading marketers connect with high-influence

audiences and tackle challenges in mobile advertising - Ralph Lauren, Lexus and a leading cloud

computing provider are exclusive category launch partners for the Council

NEW YORK, June 13, 2018 (GLOBE NEWSWIRE) -- The Wall Street Journal (WSJ) has launched a new program to tackle the biggest challenges in digital marketing and help brands to connect with hard to reach, high-influence audiences. Starting with mobile, the Council will work to ensure that advertising enhances user experiences, while developing effective, transparent measurement techniques.

Over the past six months, WSJ has been devising innovative ad concepts and is now set to partner with CMOs from some of the world’s leading brands to develop the concepts into transformative marketing solutions. Working in collaboration with WSJ creative and developer teams, all of the new ideas will be built, tested and launched inside the award winning WSJ iOS news app.

“Brands are finding it increasingly challenging to drive meaningful connections with coveted high-influence audiences,” said Suzi Watford, Chief Marketing & Membership Officer, The Wall Street Journal. “The WSJ Brand Council has been created to change that, it represents a new, collaborative approach that allows us to partner with brands and deliver real impact. The Council will convene some of the brightest marketing leaders and combine their collective thinking with the power of our creative and developer talent to bring concepts to life. Partners will be able to access the WSJ mobile app technology as well as our senior creatives and developers to help bring fresh and impactful ideas to reality.”

The announcement comes as three multinational brands have already signed up to partner the WSJ Brand Council, with Lexus representing automotive, and Ralph Lauren representing fashion, alongside a leading cloud computing provider. The CMOs will join other Council members at an inaugural meeting to be held at the 2018 Cannes Lions festival.

"It's a great opportunity for us to work together with WSJ to reliably test consumer response and engagement while driving innovation,” said Spiros Fotinos, Global Head of Brand Management & Marketing, Lexus. “This collaborative project aimed at evaluating true ROI is especially important at a time when the integrity and accuracy of digital metrics is in question."

The Brand Council has already worked closely with the founding signatories to develop a set of initial concepts in collaboration with each brand. For the first Council meeting at Cannes Lions, Brand Council members will be able to see the initial concepts for the first time as a group.

CMO members will then meet regularly post-Cannes Lions as the development phase progresses. As the WSJ Brand Council works towards new standards of effectiveness and collaboration, members will also co-author a white-paper to showcase and share learnings across the industry.

Notes to Editors

WSJ Brand Council Intro video - https://www.youtube.com/watch?v=qDo93PeZ77I&feature=youtu.be

About The Wall Street Journal

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 37 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Media Contact

Sophie Bent

sophie.bent@dowjones.com

Post comment

Related debate

  • 1 week
  • 1 month
  • 1 Year
12 Jun
 
Jeg lavede igår et indlæg NORWEGIAN SØGER KAPITAL.. skribent MALURT skrev helt korrekt at det drejed..
43
15 Jun
PNDORA
Carnegie´s senste negative udmeldning omkring en lille analyse foretaget blandt nogle franchisetager..
30
16 Jun
PNDORA
Som Pandora aktionær er jeg meget tilfreds med ledelsens indsats og de skabte resultater. Ledelsen l..
21
14 Jun
 
Jeg har et par gange øffet over niveauet herinde i dette debatforum. I første omgang skrev jeg til b..
18
12 Jun
 
GUDERNE KÆMPER FORGÆVES - mod den helt bevidste uvillighed og tilsyneladende dumhed og påtagede uvid..
16
11 Jun
 
Her er en artikel fra Whasington Post som er værd at diskutere:    Beware the ‘mother of all credit ..
16
16 Jun
VELO
Her er mit bud på begivenheder og dato for disse de næste 200 dage. Det bliver en god jul i år som i..
14
16 Jun
VWS
Nu er det jo Vestas der er mindst ramt af prispres, da de selv presser priser ned, da målet er at vi..
14
16 Jun
VWS
http://globenewswire.com/news-release/2018/06/15/1525456/0/en/Vestas-secures-442-MW-order-from-Xcel-..
13
14 Jun
VELO
Endnu et studie med Envarsus er startet op. Denne gang af Washington University School of Medicine. ..
13

HSBC Bank Plc : Form 8.5 (EPT/RI) - Lonmin PLC

22/02/2018 10:54:53
FORM 8.5 EPT/RI) PUBLIC DEALING DISCLOSURE BY AN EXEMPT PRINCIPAL TRADER WITH RECOGNISED INTERMEDIARY STATUS DEALING IN A CLIENT-SERVING CAPACITY Rule 8.5 of the Takeover Code (the "Code") 1.         KEY INFORMATION (a) Name of exempt principal trader: HSBC BANK PLC (b) Name of offeror/offeree i..

Rathbone Brothers Plc : Preliminary announcement of 2017 results

22/02/2018 07:00:19
Funds under management up 14.3% to £39.1 billionThis is a preliminary statement of annual results published in accordance with FCA Listing Rule 9.7A. It covers the year ended 31 December 2017. Mark Nicholls, Chairman of Rathbone Brothers Plc, said: "UK and global investment markets performed well in 2017, with some indices reaching record levels towards the end of the year. This outcome has b..

Elliott Capital Advisors, L.P : Form 8.3 - GKN Plc

Related news
21/02/2018 15:25:10
FORM 8.3 PUBLIC OPENING POSITION DISCLOSURE/DEALING DISCLOSURE BY A PERSON WITH INTERESTS IN RELEVANT SECURITIES REPRESENTING 1% OR MORE Rule 8.3 of the Takeover Code (the "Code") 1.         KEY INFORMATION (a) Full name of discloser: Elliott Capital Advisors, L.P. (for itself and related general partners ..

Most read news

  • 24 hours
  • 48 hours
  • 1 week
1
Mike Freed Receives “but for” Award from Leadership Florida
2
MEGOLA, INC / THESHARE.TV  (OTC Pink: MGON) APPOINTS ANDREW LANE VICE PRESIDENT OF NETWORK CONTENT
3
Novartis International AG: Alcon AcrySof® IQ PanOptix® trifocal intraocular lens shows superior visual performance in head-to-head trial post-cataract surgery
4
RENAULT : Groupe Renault launches the 2018 employee shareholding plan "Share the Future"
5
BrainChip Visual Analytic Product Demonstrated in Macau

Buy and sell signals

  • Trend
  • Moneymachine

Copyright Euroinvestor A/S 2018   Disclaimer and Terms of Use
Quote information is delivered by Morningstar.
Data is delayed 15-20 minutes according to the distribution agreements set by the different exchanges.
 
18 June 2018 18:21:06
(UTC+00:00) Dublin, Edinburgh, Lisbon, London
Version: LiveBranchBuild_20180613.1 - EUROWEB5 - 2018-06-18 19:21:06 - 2018-06-18 18:21:06 - 1000 - Website: OKAY