07/04/2009 13:00:00

Pogo.com Rolls Out 200 Billion Token Stimulus Package

Just in time for tax day, Electronic Arts Inc. (NASDAQ:ERTS) casual game

site Pogo.com

has promised to grant each man, woman and teen on the site* 12,600

tokens to give players a little something extra during this challenging

economic time. Players will be able to take the gifted tokens and go

shopping in the Pogo™ Mini Mall for new clothes, goodies or background

to deck out their personalized online avatars.

“We’ve received hundreds of stories from players that tell us Pogo.com

has been a cost effective way for them to escape from their day, have

fun and connect with friends and family”, said Pogo Community Manager

Tahd Frentzel. “From a mom cutting down on long distance calls by

chatting and playing with her military daughter stationed in Germany to

couples having “date night” online while one is traveling on business,

we are so proud to provide a fun and familiar place for people to stay

close to those they love.”

“In these tough economic times, we want to give players a place to

escape and relax at home without breaking their budget,” said Michael

Marchetti, Pogo.com General Manager. “Pogo.com provides a great value by

providing players a vehicle to play countless hours on games

they love while connecting with friends and family -- for free.”

Pogo introduced Pogo Minis to the Club Pogo™ audience in 2005, and has

since extended the online avatars to its free Pogo.com site to allow

even more people to express themselves while playing casual games.

* Free registration on Pogo.com required. One redemption per account.

Offer ends April 30, 2009.

About Pogo.com

Pogo.com™ is the #1 stickiest online destination in the US1.

The site is home to over 16.5 million unique visitors a month

(worldwide) who play for more than 56 minutes a day1.

Boasting a wide variety of more than 100 free

online games including puzzle

games, word

games, casino games, classic card games and board games, Pogo.com

features both single-player and multiplayer games. The site offers

players an easy-to-use chat feature where millions of people talk about

their favorite games, best scores, or simply share stories about their

lives. Pogo.com is known for its thriving online community of players

who forge life-long friendships through the site. Pogo has local sites

and communities in UK (pogo.co.uk) and Germany (pogo.de). The Pogo.com

premium service, Club Pogo, offers players a variety of VIP features

including exclusive games, no ad interruptions, private chat and

avatars. Club Pogo had over 1.62 million paying subscribers at the end

of fiscal 2008.

1 According to ComScore November 08

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is

the world's leading interactive entertainment software company. Founded

in 1982, the Company develops, publishes, and distributes interactive

software worldwide for video game systems, personal computers, cellular

handsets and the Internet. Electronic Arts markets its products under

four brand names: EA SPORTSTM, EATM, EA SPORTS

Freestyle TM and POGOTM. In fiscal 2008, EA posted

GAAP net revenue of $3.67 billion and had 27 titles that sold more than

one million copies. EA's homepage and online game site is www.ea.com.

More information about EA's products and full text of press releases can

be found on the Internet at https://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Club Pogo and pogo.com are

trademarks or registered trademarks of Electronic Arts Inc. in the U.S.

and/or other countries.

EA Pogo.com PR

Honey Hamilton, 650-628-9045

hhamilton@ea.com

or

EA

Hasbro PR

Alexis Mervin, 650-628-7703

amervin@ea.com

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